Yevhen Borovoi
Founder | CEO
Founder & CEO of PERETZ.agency and DeZZign.com.ua. Creator of THE STRUCTURE. Engineer by training, builder by instinct, strategist by experience. I live and work across 12 countries — moving between industries, cultures, and challenges. Since 2017, I've delivered 127 projects of varying complexity — from bold startups to established brands. I've turned negative margins into +700% revenue growth in automotive and e-commerce. I'm not afraid of startups. I'm always open to a conversation with talent worth talking to.
All author articles
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30. 09. 2026
Your Codebase Needs a Manual for AI
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29. 09. 2026
Upgrading an Old Laravel or PHP Site in 2026
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27. 09. 2026
Design You Don't Notice: Why the Best Design Disappears
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27. 09. 2026
AI Website Assistants Are Not Chatbots. They Are a New Business Interface.
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23. 09. 2026
AI Can Build Your Analytics System in Two Days. Here's What That Number Actually Describes.
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22. 09. 2026
Claude Can Build the Website. It Can't Build the Understanding. Not Yet.
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21. 09. 2026
The Software Should Fit the Business
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19. 09. 2026
I Sometimes Feel Like I Became Michael Scott by Accident
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16. 09. 2026
What You Own vs What You're Renting: The Digital Ownership Audit
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12. 09. 2026
Product Design vs UX/UI: Where Does a Digital Product Actually Begin?
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11. 09. 2026
Digital Architecture: How to Build a System That Can Grow With Your Business
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10. 09. 2026
Which CRM Is Right for Your Business? A Practical Guide to Choosing a CRM System